Fiat was making poor quality cheap cars. Their cars were boring slow and the saying "fix it again Tony" reigned true. They were a company on the brink of bankruptcy.
Sergio Marchionne took over as CEO for Fiat in June of 2004. The Marchionne era of Fiats have been of better quality and better style. Under Marchionne Fiat has introduced the Bravo, Grande Punto, 500 and many more great cars. Under Marchionne Fiat has formed a joint venture with India's TATA motors and China's Chery motors. Marchionne also brought Fiat back to Mexico and Australia.
Fiat has partnered up with BMW to help relaunch the Alfa Romeo brand into North America. It is believed that new Alfa Romeo 149, which will replace the 147, will be built on a BMW platform and possibly even have a BMW power plant. This is great news for people who would like BMW handling with the beautiful line of an Alfa Romeo.
On January 20, 2009 Fiat and Chrysler announced the formation of a global alliance, in which Fiat will take a 35% stake in Chrysler with the opportunity of having as much as a 55% stake in the future.
So whats next for Fiat? They have been on a steady up rise since 2004 and they are showing no signs of stopping.
Will Fiat eventually come close to Toyota figures in the future? That will all depend on how North American sales will be, Once Fiat does come back to North America it doesn't look like they will ever be leaving. Finally a new Italian car that will not send you back six figures.
Sergio Marchionne took over as CEO for Fiat in June of 2004. The Marchionne era of Fiats have been of better quality and better style. Under Marchionne Fiat has introduced the Bravo, Grande Punto, 500 and many more great cars. Under Marchionne Fiat has formed a joint venture with India's TATA motors and China's Chery motors. Marchionne also brought Fiat back to Mexico and Australia.
Fiat has partnered up with BMW to help relaunch the Alfa Romeo brand into North America. It is believed that new Alfa Romeo 149, which will replace the 147, will be built on a BMW platform and possibly even have a BMW power plant. This is great news for people who would like BMW handling with the beautiful line of an Alfa Romeo.
On January 20, 2009 Fiat and Chrysler announced the formation of a global alliance, in which Fiat will take a 35% stake in Chrysler with the opportunity of having as much as a 55% stake in the future.
So whats next for Fiat? They have been on a steady up rise since 2004 and they are showing no signs of stopping.
Will Fiat eventually come close to Toyota figures in the future? That will all depend on how North American sales will be, Once Fiat does come back to North America it doesn't look like they will ever be leaving. Finally a new Italian car that will not send you back six figures.
Posts
0 comments:
Post a Comment